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Journal

An unpolished running log of the work and the days. Dated entries, and the raw artifacts behind them.

01

The first iiii

Where the mark came from. One artboard, filled in a sitting: four dots over four bars, the wordplay that made the name stick, the values I wanted it to carry, and a line I still keep. Everything the iiii does on this site started here.

An early brand artboard: the iiii mark as four dots over four bars, the lines KINGS INSPIRE KINGS and ALWAYS CONTENT NEVER FINISHED, wordplay like archiiiitect and bulliiiish, the number four written 00100 in binary, a column of i-values, and the note things don't happen to you, they happen for you.