Systems I've shaped

This is where I build my own things, mostly with AI doing the building. Some stay experiments. Some turn into real products, this site is one, Cellopack another.

For years I could see a whole product but had to hand each piece to a specialist. That’s changed. The work here is me working out what that means, in public.

I lead the experience side of a credit union’s digital banking. That sounds like screens and buttons. It’s really about one thing. Does this actually help a member get ahead, and do they believe we’re on their side while it happens?

That belief is the actual product. You can’t ship it directly. You build toward it. In how personal the app feels. In whether the next right step is obvious. In whether the honest answer is ever allowed to beat the profitable one. My work is to hold that whole picture across a lot of teams and releases, and keep it pointed at the member.