Studio
Systems I've shaped
A bird's-eye view of the work, with deeper dives into single threads. Some at work, some my own, some just for the love of it.
On my own
Building with AI as a material.
This is where I build with AI as a material instead of a feature. Most of it is experiments. Some of them turn into real things. This site is one.
The through-line is old. For years I could see the whole thing but had to hand each piece to a specialist to build. AI lets me hold the whole thing again, from the understanding all the way to the built version. I’m still learning what that makes me. The work below is me finding out in public.
Selected work
- 01This websiteOngoing · built in the openUnderstanding-first, with AI as the building material.
- 02CellopackPre-launchDraftA trust profile so trading card collectors can tell who’s real before money moves.
- 03Maternal RevivalPre-launchDraftA birth practice’s brochure site, rebuilt as a full platform.
CommunityAmerica
Architecting trust in digital banking.
I lead the experience side of a credit union’s digital banking. That sounds like screens and buttons. It’s really about one thing. Does this actually help a member get ahead, and do they believe we’re on their side while it happens?
That belief is the actual product. You can’t ship it directly. You build toward it. In how personal the app feels. In whether the next right step is obvious. In whether the honest answer is ever allowed to beat the profitable one. My work is to hold that whole picture across a lot of teams and releases, and keep it pointed at the member.
Selected work
- 01College Cost & CompareCommunityAmerica · 2018An honest net-price tool that ended at a human planner.
- 02Life Plans PilotCommunityAmerica · 2023Proving a personalized nudge could actually change what a member does.
- 03Member Insights PlaybookCommunityAmerica · 2024–25Member context, and the first in-branch soft credit pull, at the frontline.
- 04Digital Banking MigrationCommunityAmerica · 2026DraftKeeping trust intact while two member bases move onto one new platform.
Still to write
- Side Projects · trading cards, family tools, automation
Draft, in the open · Version 01